Friday, January 18, 2008

Introducing Detailed Analytics from madKast!

Though I gave a brief teaser of it in the last post, I'm happy to report to you that madKast has launched a detailed post-centric analytics package that will provide bloggers with details about how their readers are interacting with their blog content.

All you need to do is visit madKast and type in the name of your blog in the search field in the upper right corner of the site. You will then be directed to the analytics for your site.

I’d like to give you a preview of some of the stats on the analytics page. First, there is a chronological graph (in green) of the number of the times individual posts on your blog have been read. Also on this graph (in blue) is a plot of the number of times readers have shared your content through e-mail and social bookmarking sites. In addition, on the left you’ll see the percentage of your readers that also read other sites madKast is installed on. Below that, you’ll see a tag cloud showing which words or topics are mentioned most frequently on your blog. On the bottom part of your page, you can see which of your blog’s posts have been shared most frequently as well as which posts are the most frequently shared within your blog’s “community” – which includes other blogs your readers visit.

If you are unhappy with the number of times content has been shared on your blog it is most likely because your readers are not familiar with using madKast. We’ve found that both sharing and readership of content on blogs that madKast is installed on increases noticeably when the blogger mentions what madKast is and how to use it. If you haven’t yet introduced madKast to your readers, and are comfortable doing so, you’ll probably see a spurt in sharing and readership. And finally, if you have blogging friends who don't have madKast on their sites, tell them about it!

We value your opinions and feedback at madKast, so please let us know if there are other statistics you’d like to see or improvements you can suggest to us to make the analytics page even more useful and informative for you. Either leave a comment here or send an e-mail to feedback AT madKast DOT com.


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